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App Consolidation versus Unbundling

Over the past several months companies have been spinning off new apps based on services previously existing in their offerings. Facebook created Messenger and Paper while Foursquare has split off some its functionality into their newest app; Swarm.

Conversely, the

Distillation

To concentrate, to purify, to refine; that is what it means to be distilled.

More often than not we associate distillation with the creation of spirits (whiskey, vodka, rum, etc.), but I prefer to think of it in broader, more